E-commerce Specialist

Location: Hybrid working, 3 days per week from our Crawley offices

Hours: Full Time, 37.5 hours per week. Monday to Friday

Contract Type: 12 month fixed term contract, start date 5th January 2026

Closing Date: 20th November 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

If you’re ready to bring bold ideas to life and help shape the voice of our brand at the highest levels of the business, read on.

You’ll be responsible for delivering our digital trading strategy, driving traffic, and optimising conversion across our digital channels. From delivering exceptional merchandising and promotional experiences to enhancing customer journeys and achieving ambitious KPIs, you’ll play a pivotal role in our commercial success.

You’ll also:

Own the presentation of pricing, promotions, and offers across digital platforms.

Ensure all pricing and data are accurate, relevant, and aligned to our strategy.

Optimise customer journeys — reducing bounce rates and improving engagement.

Analyse competitor propositions and make actionable recommendations.

Provide accurate planning data to support capacity and operational modelling.

Drive ROI across PPC, SEO, and affiliate marketing to maximise value.

Champion ecommerce excellence across the wider business.

Strengthen digital leadership within the Digital and Distribution teams.

Deliver the online trading strategy to achieve revenue and profit targets in line with Virgin Atlantic’s strategic goals.

Use data-driven insight to identify opportunities and challenges affecting conversion.

Partner with Marketing to grow traffic and maximise ROI.

Represent Digital at weekly trading meetings.

Collaborate with Revenue Management to identify and execute competitive, profitable trading opportunities — ensuring alignment across global markets and sales channels.

Work closely with Distribution to drive direct business growth in line with our strategy.

Ensure transparency and consistency across all ecommerce and direct sales channels.

Partner with Insight teams to build analytical models that track and enhance ROI, identifying conversion opportunities.

Collaborate with UX teams to ensure content supports trading propositions and enhances customer engagement.

Influence CRM activity to ensure trading initiatives are integrated effectively across marketing channels.

You’re a detail-oriented, analytical thinker who thrives in a fast-paced, results-driven environment. You bring clarity, structure, and focus to complex challenges — and love turning data into decisions that make a tangible impact.

You’ll bring:

A BA (Hons) degree with at least a 2:1 classification

Demonstrable experience in digital trading within a commercial, fast-paced environment

A proven record of delivering ambitious growth and profit targets

Strong analytical and commercial acumen, including P&L management

Experience with web analytics tools (Adobe Analytics, Google Analytics, etc.)

Expertise in PPC, SEO, and other acquisition channels

Excellent communication skills — both written and verbal

A proactive, can-do attitude and strong influencing skills

Proven ability to apply user experience best practices to digital trading

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more?

Click here