Digital Analyst

At Virgin Atlantic, we believe in the extraordinary power of people to reshape what’s possible. With our bold ambition to become the most loved travel company, we’re redefining aviation through innovation, inclusivity, and a culture that puts people first. Individuality isn't just welcomed—it’s celebrated.

As a Digital Analyst, you’ll be at the heart of understanding how Virgin Atlantic’s digital channels perform and where they can be made even better for our customers. You’ll transform complex data into clear, actionable insight through dashboards, reporting suites, and analysis that give the business confidence in decision-making.

Reporting into the Product Manager for Digital Performance, you’ll be a key user of Adobe Customer Journey Analytics (CJA), helping to unlock its full potential across the organisation. Your work will shine a light on customer behaviour, identify opportunities to improve journeys, and ensure that leaders across Digital, Ecommerce, and Marketing have the evidence they need to prioritise the right initiatives.

This is an exciting opportunity for someone early in their analytics career who wants to make a real impact. You’ll be hands-on with data every day, and your analysis will directly shape the digital experience of millions of customers

• Build and maintain dashboards and reports that provide a trusted view of website and app performance.
• Ensure reporting is accurate, consistent, and delivered in a way that empowers stakeholders
• Analyse customer journeys to uncover issues, opportunities, and behaviours that impact performance.
• Share insights that highlight both quick wins and longer-term opportunities
• Leverage session replay and behavioural analytics tool to analyse customer journeys, identify friction points and provide recommendations to improve conversions and enhance user experience
• Support the sizing and valuation of opportunities to improve digital channels.
• Provide evidence that helps prioritise initiatives with the biggest impact
• Support the design, implementation, and analysis of A/B and multivariate tests in collaboration with UX and Product teams
• Provide robust, data-led evaluations of test results to identify significant wins or learnings
• Respond to ad-hoc reporting and analysis requests with clarity and speed
• Present findings in a way that builds confidence and encourages action
• Contribute to the growth of a central reporting suite, ensuring Digital teams have a single source of truth.
• Play an active role in embedding a data-driven culture across Virgin Atlantic

• Degree in a numerate, business, or digital discipline, or equivalent work experience
• Knowledge of digital analytics tools (Adobe Analytics, GA4, or similar)
• Familiarity with dashboarding and visualisation tools (e.g., Adobe Workspace, Tableau, Power BI)
• Strong Excel skills, SQL and Python
• Working knowledge of session replay tools (e.g., Quantum Metric, Content Square, Hotjar)
• An analytical mindset, with curiosity to explore the “why” behind performance trends

Virgin Atlantic are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated, and we can ignite the potential of our forward-thinking mix of people.

Please be aware as part of our recruitment process we may look to use a variety of resourcing tools to help us understand your skills and experience in relation to the role you have applied for. These may include application questions, video interviews or online testing. Please feel free to contact us at recruitment@fly.virgin.com if there are any reasonable adjustments to our process that you would like us to consider, for example use of hearing loops, sign language interpreter etc. Please don’t hesitate to reach out if there are any issues preventing you from being at your best during your application or assessment process. Any issues raised after your assessment is completed or once a decision has been made will be too late for us to consider within our process.